MUSHYKINZ

MushyKinz was created by Anna, Erin, and Christian - digital creators turned brand-builders with over 24 billion lifetime views and 2.6 billion in the past year alone across Tiktok and Youtube. Together, they’ve built massive audiences and deep trust with their fans by telling authentic, joyful stories that resonate with kids and tweens.

In 2024, they introduced MushyKinz: a line of sticky, squishy collectible toys featuring their original “Taba” characters. A Taba Squishy is a food-grade silicone, soft & slow-rising, more durable and detailed than other ‘mochi’ squishies. With no paid advertising, the brand has already pulled in over 250 million organic views in just over 6 months. 

MushyKinz are ultra-soft taba-style squishy collectibles made from smooth, non-toxic silicone for a slow-return, super-satisfying squeeze. Featuring cute, character-driven designs in blind box formats, they’re perfect for collecting, trading, gifting and sensory play. Trend-led, tactile and irresistibly squishable, MushyKinz deliver strong shelf appeal and repeat-purchase excitement.