Beloved children’s character Miffy marks her 70th anniversary in 2025, celebrating seven decades of charm and timeless design. To honour this milestone, a brand-new range of Miffy products has joined our portfolio, delighting fans of all ages with classic and collectible items.

New ranges include Miffy Classic plush keyrings and dress-up plush, perfect for nursery décor or gifts for young children to nostalgic adults. Alongside the plush range, fans can discover a collection of beautifully crafted ceramic figurines with Miffy in several classic outfits and poses, as well as many options in the popular format of collectible blind boxes – from plush keyrings, vinyl figurines to mini-mugs and coasters! In November, there will be a wide variety of Miffy stationery and accessories available. The new Buttercup Collection features pencil cases, a variety of pens, mealtime items and much more; all designed in a Spring/Summertime aesthetic perfect to capture the simple, playful spirit of Dick Bruna’s iconic bunny.

This exciting launch not only celebrates Miffy’s history but also introduces fresh ways for fans to bring the character into their homes, whether through plush toys, figurines, or everyday stationery.

Join the trendiest bunny for 2025! Click here to view our full range of Miffy items!