リラックマ (Rilakkuma) is a combination of the Japanese pronunciation for relax and the Japanese word for bear – essentially meaning ‘bear in relaxed mood’.

Rilakkuma was introduced in 2003, followed by characters Korilakkuma, Kiiroitori and Chairoikoguma, and has become beloved by many people around the world. Each Rilakkuma character has a unique personality and background, making them relatable and endearing for fans.

Rilakkuma on Netflix

There is now a popular stop-motion Netflix series with a 100% rating on Rotten Tomatoes! Rilakkuma befriends a young woman called Kaoru, helping her to relax after the busy realities of life. 

Many fans describe the story as uplifting, supportive and encouraging.

Plush Range

Jasnor’s range includes all 4 main characters in both a small and medium premium plush, as well as 2 unique Rilakkuma dress up plush and deli-themed blind boxes in a CDU.

Key Selling Points

• Premium plush with embroidered details

• Additional features such as large zippers, bells and buttons

• Calming and relatable characters that appeal to the young adult demographic

• Scarcity of product in the market, this range is extremely sought after for fans

• Varying sizes and price points for all occasions

Please note, there are restrictions with online sales for this brand. As a result, all stockists must sign an agreement, acknowledging the terms and conditions.

Click here to view the full range